There are several free tools on our list that you can use in conjunction with one another to get the job done well if you don’t have the budget for an expensive SEO tool.Īs your rankings improve and you start seeing more organic traffic leading to an increase in revenue, you can upgrade to paid tools or an all-in-one solution to save time and further optimize your site for search engines faster than with free tools.īy that point, you’ll be bringing in enough to money to justify the investment. But it’s a common misconception that they’re the only way to truly optimize your site to move up the rankings.
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They’re effective and can be very powerful if you know how to use them. The good news is that doing so doesn’t have to cost hundreds of dollars a month.Īll-in-one SEO tools are expensive. If you feel like you have a strong grasp on all the moving parts, it makes sense to invest in the tools you need to streamline each piece of the puzzle. SEO encompasses a lot of things, from keyword research, building links, and competition analysis to content creation, on-page optimization, and off-page optimization. When It Makes Sense To Invest In SEO Tools SEO Spider – Best crawling tool for massive websites.Ahrefs – Best all-in-one SEO package for advanced users.Answer The Public – Best for niche blogs and businesses.Google SEO Tools – Best free SEO suite (you need this, too!).From keyword research and backlink monitoring to in-depth analytics, it delivers everything you need to optimize your site for better rankings and attracting more qualified visitors from Google.Īs you grow, you can upgrade to higher tiers to unlock even more functionality to help you grow even more. Whether you’re a complete beginner or experienced SEO expert with years of experience, SEMRush is an easy-to-use software that covers everything SEO without sacrificing usability or advanced features.